By Tim Wallace
[tmwallace@mindspring.com]

Tim Wallace
The mad rush to the end of the year is on. I find that November is a month that passes by so quickly that it is a blur, and then suddenly Christmas Eve is here and I wonder how am I going to buy my Christmas presents in time. Well, this year Christmas came early and my present for me and that of a lot of my friends, relatives and colleagues was the re-election of President Barack Obama. Not everyone may agree that November 6 was a good day for their political party, but it was a good day for the democratic process and for the sciences in general and for the social sciences in particular. Not only will issues such as climate change, energy, the environment, genomics, and education, medicine continue to receive vital funding and a place in the Obama administration’s priorities, but also the social sciences should be in a better position than they would have been under a new Republican administration. The New York Times reports today (November 12, 2012) that a team of unpaid social scientists, including psychologists and behavioral economists, informally called the “consortium of behavioral scientists” (COBS), met several times in the last year to provide very unique recommendations on how to locate voters sympathetic to President Obama’s message and get them to the polls. They also developed strategies how to respond effectively to ads that portrayed President Obama negatively. In sum, the recent presidential election campaign reminds me of how important it is to make your views known, locate supporters and participate in the democratic process. Furthermore, as social scientists we have special skills that can serve us well in the public policy arena.
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